The Asian Cricket Council (ACC) has established a base price of USD 170 million for the media rights to the Asia Cup.
The ACC is offering global rights for television, digital, and audio platforms, encompassing events such as the Men’s Asia Cup, Women’s Asia Cup, Men’s Under-19 Asia Cup, Men’s Emerging Teams Asia Cup, Women’s Under-19 Asia Cup, and Women’s Emerging Teams Asia Cup.
The auction is set to take place on November 1.
At the forefront of the rights package is the Men’s Asia Cup, which spans an eight-year period from 2024 to 2031 and includes four editions of the tournament.
The next Asia Cup will occur in India in 2025 in the T20 format, followed by Bangladesh in 2027 in the ODI format, Pakistan in 2029 in the T20 format, and finally, Sri Lanka, which will host the tournament in ODI format.
Each Asia Cup edition will consist of 13 matches, with the highly anticipated clashes between arch-rivals India and Pakistan being the primary draw for broadcasters.
At least two matches between these two teams are guaranteed, with a potential third if they face off in the final.
In the most recent Asia Cup, which utilized a hybrid model with matches held in Pakistan and Sri Lanka, India triumphed in both encounters against Pakistan, including the final.
According to the Invitation To Tender (ITT), three Women’s Asia Cup tournaments will take place during the rights period.
The ACC has announced that the winner will be chosen through an e-auction, which is widely regarded as a fair and transparent method.
Interested parties must submit their technical bids in Dubai on October 30, prior to the e-auction.
A key question leading up to the auction is how many broadcasters will participate.
Specifically, it remains uncertain whether Reliance-backed Viacom18/Jio Cinema and Disney Star will submit separate bids or if only one of them will take part, given the impending merger between the two companies, which has already received most regulatory approvals.
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