Sony Pictures Networks India (SPNI), also known as Culver Max Entertainment Private Limited, has secured the media rights for all Asia Cup tournaments from 2024 to 2031.
The Asian Cricket Council (ACC) announced the landmark deal, which represents a more than 70 percent increase in value from the previous rights cycle.
Sony was the sole bidder for the rights.
While Jio-Star (the merged entity of Disney Star and Jio Cinema) participated in the technical bid submission last week in Dubai, it did not take part in the e-auction on Friday.
As a result, Sony secured the rights at the base price of $170 million.
Over the next rights cycle, four editions of the Asia Cup will be held—two in One Day Internationals (ODIs) and two in Twenty20 format.
The next edition, in 2025, will be held in India (T20 format), followed by Bangladesh in 2027 (ODI), Pakistan in 2029 (ODI), and Sri Lanka in 2031 (ODI).
The deal covers all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups.
This partnership ensures comprehensive and innovative coverage of Asia’s premier cricket tournaments across television, digital, and audio platforms.
Jay Shah, Chairman of the ACC, commented, “This Media Rights deal marks a significant milestone for the Asian Cricket Council and cricket across the region.
The Asia Cup remains a cornerstone of cricketing excellence, uniting the best talent in Asia.
With Sony Pictures Networks India as our new media partner, we are confident in their ability to deliver world-class coverage and an immersive viewing experience for fans worldwide.”
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